Schmalfette Font
Schmalfette, a font embodying the spirit of the Mid-Century era, plays homage to the sans serif fonts of the 1950s. The font is a remarkable product of Jason Walcott's meticulous revival of the original Schmalfette Grotesk. It offers a refreshing glimpse into the past, particularly mimicking the advertising style from that pivotal period.
Having surfaced as a result of Rob King’s suggestion, the iconic Schmalfette is an evolution of the designer Walter Haettenschweiler's 1954 creation, Schmalfette Grotesk. This noteworthy typeface, synonymous with the once popular German magazine “Twen,” was an elusive asset for US graphic designers, often fashioning their designs with letter plucked from Twen magazines.
With this new rendition of Schmalfette, Jason Walcott diligently crafted a faithful interpretation of Schmalfette Grotesk. Despite minor adjustments to fulfill modern digital requirements, this typeface truly mirrors the original masterpiece by Haettenschweiler, making it easily accessible to anyone on the quest for this remarkable style.
Details & Features
- Derived from original Schmalfette Grotesk.
- Effortlessly captures the 1950’s mid-century advertising style.
- Revived by acclaimed designer Jason Walcott.
- Available in both .ttf and .otf files.
- Comes in OpenType format.
- Supports all Latin based languages.
- Also supports most Eastern European languages.
Why We Like It
We stand behind its historical homage, as the Schmalfette transports users back to the 1950s advertising golden era. Delighted at its revival, we appreciate how the font navigates modern digital demands while retaining its original charm. It is versatile, expressive and captures a tangible sense of mid-century nostalgia.
