FAQs About Email Templates

What is an Email Template?

An email template is a pre-designed layout for your email content, which you can use for your routine mails, newsletters or promotions. They can be personalised and customised as per the sender's specific needs, and can be used repeatedly without having to design a new layout every time you send an email.

Email templates significantly reduce email preparation time, maintain consistency in the communication, and enhance the overall readability and comprehensibility of the email for the end-user. They can include various elements such as images, text blocks, hyperlinks, headers, footers, and social share buttons.

How Can I Create an Email Template?

Generally, email templates can be created using your email client or a specialized email marketing tool. Most email clients like Gmail, Outlook, and Yahoo provide a feature to create and save email templates. The process includes creating a new email, formatting it as per your needs, and saving it as a template for future use.

For more advanced features, you can use email marketing tools like Mailchimp, Sendinblue, and Campaign Monitor that provide various in-built templates. You can customize these templates as per your needs using drag and drop editors, and save them for future use.

When Should I Use Email Templates?

Email templates can be really handy when you need to send similar emails multiple times. For instance, if you are running an e-commerce store, you can use the same template to notify your customers about their order status, shipping details, and delivery dates. Moreover, businesses can use templates for promotional emails, newsletters, and customer engagement activities.

However, they should not be used for every email type. For highly personalized or unique emails, it's better to draft a fresh email. This ensures your audience feels valued and not just like another name in a mass email list.

Can I Personalise My Email Templates?

Absolutely, personalization is one of the biggest advantages offered by email templates. Personalization goes beyond just adding the recipient's name; it involves creating a valuable, connected experience for the recipient. Almost all email marketing tools allow you to customize every aspect of the email, from sender name and email address to the email body and images.

Using the personalisation features of your email client or marketing tool, you can even include dynamic content blocks that show different content based on the recipient's information, preferences, or actions. This further enhances the effectiveness and relevance of your emails.

What are the Best Practices while Using Email Templates?

While email templates are easy to use, you need to employ some best practices to get the most out of them. First, keep the design simple and clean. Overly complex templates with too many colors, fonts, and graphics can be overwhelming and even confusing to the reader. Make sure your content is mobile-friendly as a majority of people read their emails on mobile devices.

Secondly, personalise the email as much as possible for better engagement. Lastly, regularly update your email templates with fresh designs or content to avoid boring the recipient. Remember, variety can keep your audience interested and engaged.